Modern Premium.
Hyundai exist to enhance people’s everyday lives.
The new strategy and brand identity for Hyundai reflects the belief that life’s most remarkable moments and experiences weren’t meant for a select few, but for all.
The brief was to help localise the new identity system to reflect the Australian market. This included an exciting photography and brand implementation project, working with Australian photographer Derek Swaswell.
Role: Senior Designer / Agency: Principals / Photography: Derek Swaswell