Modern Premium.
Hyundai exist to enhance people’s everyday lives.
The new strategy and brand identity for Hyundai reflects the belief that life’s most remarkable moments and experiences weren’t meant for a select few, but for all.
The brief was to help localise the new identity system to reflect the Australian market. This included an exciting photography and brand implementation project, working with Australian photographer Derek Swaswell.
Role: Senior Designer / Agency: Principals / Photography: Derek Swaswell
Altogether world-class
Drew and Napier, a top tier law firm in Singapore wanted to rethink how they were positioned in response to the arrival of local and global competitors in the region.
They positioned themselves as Singapore’s world-class law firm.
The brand identity reflected their new positioning in being bold, premium and confident with a distinctive photographic style creating a clear distance between them and their competitors.
Role: Senior Designer / Agency: Principals / Photography: Jasper James
Experience the music adventure
A new identity system developed for the Canberra International Music Festival. Black and white lines of the music stave, bold typography and a strong accent colour are used in fun and adventurous ways to build a strong brand for the music festival.
Role: Senior Designer / Agency: Principals
Reaching Peak Performance
Best known for its blue pallets, CHEP does business today in 52 countries.
Recently the company has been increasing it’s global presence by aquiring other reusable packaging companies within aerospace, automotive, chemicals and fresh foods.
The new brand identity system helps the CHEP family look and act as one whilst being flexible enough to exhibit frontline expertise within the new divisions.
Role: Senior designer / Agency: Principals / Photographer: Iian Crockart
Fine food inspiration
Connects Corner Store is a premium local grocery store situated in North Bondi, Sydney. The visual identity is simple and fresh, mixing a bold authentic mark with fresh ingredients.
All 4 the Driver
A shift in focus for Subaru Australia puts the driver at the heart of the brand.
The new identity system was developed using Subaru’s technical excellence as a platform. Warm, emotive elements were introduced with a tone of voice that reflects the All 4 the Driver promise.
Role: Senior Designer / Agency: Principals / Photography: Chris Sisarich
With Japanese origins and a strong presence in Australia, Sekisui house focuses on providing comfortable housing within ecologically sound communities.
Human and emotive elements of the identity toolkit help to convey the notion of comfort, peace and connectedness with nature.
Engaging people, compelling results
A new brand for Clayton Utz, a leading Australian law firm, with a reputation for standing out. And for being outstanding.
With Clayton Utz, it always starts with people. The sharpest legal minds, the clearest advice and an unshakeable sense of what’s possible. The new brand celebrates Clayton Utz people, placing them at the core. The other premium elements of the toolkit work alongside to create a strong compelling brand.
Role: Senior Designer / Agency: Principals / Photography: Gary Heery
NAB Essential Life
Smart language and a bold typography style support the straight forward and simple nature of the life insurance communications.
Role: Senior Designer / Agency: Principals / Language: XXVI
Inspire Performance
FINSIA provide their members with thought-leading insights, respected credentials and networks so that they can meet the industry’s commercial and regulatory challenges and advance their career.
In essence they are the Performance Academy to the Financial Services industry.
This is strongly reflected within the logo and supported by a confident visual identity system including a unique typography style and use of illustration.
Role: Senior Designer / Agency: Principals
