Altogether world-class
Drew and Napier, a top tier law firm in Singapore wanted to rethink how they were positioned in response to the arrival of local and global competitors in the region.
They positioned themselves as Singapore’s world-class law firm.
The brand identity reflected their new positioning in being bold, premium and confident with a distinctive photographic style creating a clear distance between them and their competitors.
Role: Senior Designer / Agency: Principals / Photography: Jasper James